Burkett Restaurant Equipment & Supplies is a leading foodservice equipment and supplies dealer. Our goal: to be the most trusted name in foodservice.

To assist in continuing our mission, Burkett is seeking a talented eCommerce Manager to join the team to manage digital marketing efforts. This role will lead an eCommerce strategy and growth plan and manage and drive on-site conversion. This digitally savvy leader will also be accountable to be an industry and business expert of best practices in on-site search and merchandising, product content management, web analytics, digital catalogs, search engine optimization, and search engine marketing to drive above market growth in the ecommerce channels.

To learn more about careers at Burkett please visit: https://www.burkett.com/careers

Job Title: eCommerce Manager

Reports To: VP of Marketing

Department: Marketing, Managing a team of 3-6

Schedule: Onsite: Monday-Friday / 8am – 5pm

FLSA Classification: Salary/Exempt

Key Areas of Responsibility

• Oversee the online merchandising, engagement, and measurement of burkett.com
• Manage, evolve and optimize burkett.com to be best in class, inclusive of merchandising, education, and manufacturer partnerships
• Working closely with external agencies, supply partners, and cross-functional team members, s/he will be responsible for the day-to-day performance, growth and optimization of burkett.com
• Lead our online Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and Usability
• Evaluate web traffic and metrics to help measure and inform web updates and strategies for website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Build and execute a robust customer journey experience for ecommerce
• Manage A/B testing and experimenting on digital channels, landing pages, and creatives to maximize conversion rates
• Drive cross-departmental collaboration, communication, and process improvement and manage a team of internal and external resources
• Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing (creative, copy, segmentation, targeting)
• Create and execute an SEO and content plan that increases website traffic, conversion rates, average order size, and customer retention
• Own Google Analytics tracking and reporting, collecting data and reporting on traffic, rankings and other SEO aspects
• Produce, analyze, and deliver reporting on digital marketing KPIs including traffic, CPA, CR, ad spend ratios, and overall growth and health of digital marketing channel
• Partner closely with sales and brand marketing to ensure eCommerce efforts align with overall marketing goals and complement all marketing promotions
• Document, develop, and evolve tools and processes to support business needs and ensure data integrity